Puglia Sounds participates in the first initiative in the world that brings together 14 organizations that deal with music export.

The project involves the Apulian groups BandAdriatica, Canzoniere Grecanico Salentino, Cesare dell’Anna and GirodiBanda, Martié K, Mascarimirì and Kalàscima.

Export organisations – and artists – from around the globe are taking part in what could be the largest online matchmaking of artists ever undertaken. Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), along with 11 other export organisations and showcase events, including Puglia Sounds, from around the world, Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic.

The program is a unique response to the limitations imposed on the music industry, that makes use of one of the only available platforms – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally. Breaking artists into a new territory or country is a challenging process, exacerbated by the pandemic as traditional international showcasing opportunities reduce. This programme aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The programme will also support participating artists to upskill their social media activity, as well as encourage cross border artist collaboration by connecting musicians from around the world.

Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of participating international artist’s online audiences. For the pilot edition of Global Music Match, artists are steeped in the acoustic, folk, roots, traditional and world music genres.

For the pilot edition of the Global Music Match, artists can choose between acoustic, folk, roots, traditional and world music genres. Six artists have been selected, through a public call, by Puglia Sounds: BandAdriatica, Canzoniere Grecanico Salentino, Cesare dell’Anna and GirodiBanda, Martié K, Mascarimiri and Kalàscima.

The project, after a four-week pilot testing phase involving The Once (Canada), O’Hooley & Tidow (England), Startijenn (Brittany) and The Nordic Fiddlers Bloc (Norway), will continue until 12 October . The results of the experimentation were fantastic, not only due to the increase in the number of followers of the participating artists on social media, but also because solid friendships were born.

Search for the hashtag #globalmusicmatch to see some of the examples of the content each act shared during the pilot initiative – or head to globalmusicmatch.com to learn more and see examples.

Global Music Match is supported by the following export organisations: Catalan Arts (Spain), ECMA (Canada), English Folk Expo, FOCUS Wales, Folk Alliance International, Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).