What is Puglia Sounds?

Puglia Sounds is an office created by the regional government of Puglia, Italy (Regione Puglia) in 2010 to boost Puglia’s musicians and music industry and help establish the region as a major player in the Italian – and general European – music scene. It is the first of its kind in Italy: a government-sponsored program focused on music projects and endeavors, recognizing the important role that music continues to play in the economic growth and cultural life of its home region, and how important it is to connect Puglia with major national and international music markets. Through systemic and targeted actions, strategic partnerships, and high-profile public events, Puglia Sounds supports musicians, music professionals, and entrepreneurs alike, as well as the companies and institutions involved in music production, distribution, and promotion. The primary directive of Puglia Sounds is to enhance the rich music heritage of Puglia by giving it visibility on the national and international stage.

Puglia Sounds achieves its goals primarily through public grants processes, awarding public funding that support worthy and effective projects. These processes are handled by various programs run by Puglia Sounds: Puglia Sounds EXPORT, Puglia Sounds LIVE, Puglia Sounds RECORD, and MEDIMEX, International Festival & Music Conference. Puglia Sounds EXPORT is devoted to promoting the music of Puglia and Pugliese musicians abroad. Puglia Sounds has increased the presence of Pugliese music and musicians around the world to an impressive degree, helping to produce more than 1532 concerts in 89 countries across 5 continents, including internationally renowned and important music fairs, festivals, and conferences such as SXSW, Jazzahead!, Womex, Reeperbahn, Primavera Pro, Liverpool Sound City, and Mundial Montreal.

Puglia Sounds LIVE supports live music performances in Puglia and Italy with a special focus on festivals and one-off concerts. To the present day, have involved more than 70 Pugliese municipalities and funded over 1,600 live shows, including 65 new music shows of Pugliese, Italian, and international artists performing in Puglia. In addition, they have helped make possible 106 music festivals, more than 300 concerts of Pugliese artists throughout Italy. Puglia Sounds RECORD supports the creation, promotion, and distribution of new music recordings. 264 new album releases of every music genre. 22 promotional compilations. Supported from 2010 to 2017 distributed in about 500.000 copies in Italy and abroad from 2010 to 2017.

Puglia Sounds has been the organizer, since 2011, of the annual MEDIMEX event, International Festival & Music Conference.

New line of action 2017 Puglia Sounds YOUNG, offers support specifically to younger musicians, helping to organize events focusing on younger audiences, and educational programs aimed at increasing music purchases by younger consumers. Puglia Sounds GREEN supports musical growth by way of a green delivery system that falls in line with the European Community’s 2020 Principles of Sustainable Growth: low-carbon economy, environmental protection, preservation of biodiversity, and enhancement of environmental assets at regional level for both music users and music operators.

In 2020 Puglia Sounds launched Puglia Sounds Plus, a new line of intervention to support and relaunch the regional music sector after the health emergency, which provides for the publication of new public notices aimed at artists, operators, record labels, producers, booking agencies, organizers of concerts, festivals and places of entertainment to encourage and support artistic production, the musical circuit in Puglia and in Italy, the musical programming on the regional territory and the creation of an Apulian circuit of places dedicated to live music.

The Puglia Sounds project is part of the Piiil Cultura in Puglia (Strategic Culture Plan for the Puglia Region) path, confirming itself as one of the pillars of the development strategy of the Puglia Region. The programming is carried out in synergy with the Department of Tourism, Economy of Culture and Enhancement of the territory of the Puglia Region, with the Apulia Film Commission and Puglia Promozione in order to optimize resources and make the results more effective.

Puglia Sounds is the program of the Puglia Region for the development of the regional music system implemented with the Teatro Pubblico Pugliese as part of the Development and Cohesion Fund 2014-2020 – Pact for Puglia Area of Intervention IV “Tourism, culture and enhancement of natural resources.